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Noosa is built on tourism. For us to win the match I had to target the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

I take resort managers out to get a drink. I got to know them on a personal level and eventually become their friends. For us to win the game in Noosa we had to understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for xmas parades, our automobiles stand out from the crowd and our work shirts speak for themselves.

There'll always be another pest control business that can come along and at times even do something greater than you. Bear in mind, dont think of this as a threat but more as a challenge. Another game. Competition is great. Competitors give you the chance to boost your business. They are doing you a favour.

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Enjoy it and maintain loving what you're doing. It is also important to remember your competitors are not your enemies. Help each other out. You need one another to continue improving this industry. We're all in this game for the same reason. If youre great at what you are doing, passionate about your job and have a few strategic game motions, you're on a winning streak! .

We are a 100% family owned and operated Western Australian business, servicing the local market since 1999.

MOUNTAIN VIEW Having an educational background in horticulture, Jim Darling originally planned to pursue a career in the landscaping industry. Little did he knowthat was merely a stepping stone to a larger professional opportunity. My brother-in-law, Jim Meredith, began J & M Termite Control, Inc. in 1973, he states.

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Later, the landscape business partnership I was in wasnt working out quite well, therefore I decided to take him up on his offer. Eventually, he put me in charge of the workplace, and when he retired in 2005, I bought the company from him. .

Now, as owner of J & M Termite Control, Jim states the one aspect of his job that he enjoys more than dealing with termites is dealing with individuals. I like the social interaction of going to peoples homes and meeting them. A good deal of our business is real estate inspections, so its always interesting to speak to people about their circumstances. .

A life resident of the Bay Area, Jim resides in Pleasanton with his wife, Donna, where he appreciates the temperate climate. Here on the Peninsulawe have some of the best weather in the world, he states. When I was in the Army, I had the opportunity to observe a lot of the United States, which convinced me where I came from was one of the greatest places to live. .

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Outside of work, Jim engages in a variety of pastimes, especially ones which happen outdoors. We have a cabin in the mountains where we go to unwind and kayak, he states. In addition, I enjoy gardening at home, which extends back to my own horticultural background. Additionally, Jim enjoys spending time with his grown sons, Kevin and Scott.

My younger son, Scott, functions in the pest control industry. He worked here at J & M for approximately 20 decades, and hes currently working in the Los Angeles area. .

In his professional career, Jim espouses the importance of professional integrity. I believe in doing the best job that you can and being honest and straightforward with people, he states. After more than 40 years in business, this company has earned a very good reputation, but we have to keep earning it every day. .

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When asked the first thing hed do if he were to retire tomorrow, Jim says hed hit the open road. We have a huge SUV which doesnt have a whole lot of miles on it, and that I think itd be fun to take it for a road trip. Ive always wanted to visit Glacier National Park, therefore Id probably drive there. .

Q: Would you have a favorite local restaurantA: I enjoy brew pubs and bar meals, two of my favorites are Main Street Brewery and Redcoats, each useful site of which are located in Pleasanton.

Q: Whats your favourite thing to do on a rainy day A: Read or work on whatever home improvement project I have going.